The New Normal


Voice of East

The New Normal

Using behavioural science, society will be nudged towards routine DNA testing. They are telling us that to get back to the things we love, “Let’s Get Tested.”

The Behavioural Insights Team – also known as the Nudge Unit – is now a social purpose company. It is partly owned by the Cabinet Office, employees and Nesta.

The BI Team applies behavioural insights to inform policy, improve public services and deliver positive results for people and communities.

The British government has placed a £161 million order for 5.8 million one-hour DnaNudge COVID-19 test kits to be used in NHS hospitals from September 2020. DnaNudge, is an Imperial College startup headquartered in White City.

It has recently obtained a CE mark for its COVID Nudge test, enabling its additional use in non-clinical locations, including care homes and other public emergency services.

“We can test not only for COVID-19 but…

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